- Design Services
- Technology Services
“TandemSeven understands how to create effective user-centric portals for large global companies. The team did an outstanding job of understanding our employees and developing a visually appealing, personalized experience for all members of our workforce.”
Victoria Colaneri, Director Global HR Technology & Processes
Campbell Soup Company
There was duplication in the way portal technology was being implemented. Due to a lack of corporate standards and governance, the portals were built to meet the needs of individual business units and functions, and were not focused on providing a common set of tools to enhance employee productivity and engagement. This resulted in a fragmented, unproductive employee experience, where content and services were inconsistent and hard to find and use. The fragmented deployment of technology resulted in higher cost of ownership. Campbell’s places strong emphasis on a highly engaged workforce, the individual needs of each employee, and the collective value of the connected global enterprise. To support these values, the company embarked on a global initiative to replace over 100 disconnected intranet sites with one portal. The portal needed to support alignment across the business as well as promote best practice sharing while accommodating workforce diversity, including desktop and kiosk users.
Campbell’s engaged TandemSeven to design a single, integrated, user-centric, enterprise-wide productivity portal to serve the individual and collective needs of its global businesses. As part of its full-service experience-centered design process, TandemSeven conducted contextual and stakeholder interviews with 50 employees and surveyed the entire online workforce to understand user needs. The team established an information architecture and user-interface design with personalized content to meet the needs of all parties. Furthermore, TandemSeven created business-specific visual designs to reinforce the strong connection each employee has to their business’ brands.
Campbell Soup Company's enterprise portal, my Campbell, was named one of the "World's Ten Best Intranets of 2008" by Nielsen Norman Group. The final design supported all tasks in user testing, and yielded strong accolades from all stakeholders. Additionally, several design innovations were engineered by CapTech Ventures into the IBM WebSphere platform. Ultimately, Campbell’s expects the new portal to increase employee engagement and productivity and bolster community within the global organization.