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Insights

Look here frequently for white papers published by TandemSeven’s experts, relevant analyst research and our company blog. Topics focus on current business and technology trends regarding the latest portal technologies, user experience design best practices and mobile & tablet devices, and provide readers with insight and practical advice.

FEATURED RESEARCH
Best Practices for Driving Business Value Through Usability and User Experience

Gartner, November 20, 2012

FEATURED WHITE PAPER
Behavioral Segmentation for Personas
In this paper, the authors reveal the art of creating behavior-based personas by melding two characteristics—information needs and technology inclination—into cohesive, meaningful identities that will help development teams make appropriate tradeoffs with confidence. 
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FEATURED BLOG POST
Personas and Multi-Channel Experiences
Your users and customers are multi-faceted. Over the course of a day, they may interact with your software or services multiple times, from multiple locations, using multiple devices.
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WHAT OUR CLIENTS ARE SAYING ...

"TandemSeven has been outstanding to work with. They provided an integrated design and technology team to design, prototype, architect and deliver a very important application for us. Their rapid prototyping framework helped us envision the new application and gain internal support, and their flexible support of the application in production has been very cost effective. Their skills are unparalleled and they are extremely easy to work with."

Michael Silvestri, Senior VP 
CITIGROUP RISK MANAGEMENT AND COMPLIANCE

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