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TandemSeven Blog
TandemSeven Blog
Personas
Personas and Multi-Channel Experiences
Your users and customers are multi-faceted. Over the course of a day, they may interact with your software or services multiple times, from multiple locations, using multiple devices. Over the course of months or years, their needs and expectations of … Continue reading
How and Why Personas Can Be a Powerful Part of Your Toolkit
Personas have been a major component in my user experience toolkit for many years now. I’ve used them in my own design work. I’ve helped organizations create and share them across the enterprise. Now I’m working on a software product … Continue reading
Are UX teams still working in the garage?
In a previous blog I suggested that most UX teams are surprisingly under-served with tools to support the work they do. "It’s really annoying when I have to unplug the drill to use the saw or the sander. If I … Continue reading
Effectiveness of Personas When Developing Employee-Facing Applications
This post is another follow up to our recent webinar on How Persona Tools and Processes Can Help You Create Applications That Engage and Delight Users. One of the attendees asked: "Could you talk a bit about the effectiveness of … Continue reading
Convincing Other Departments to Work with Personas
We recently held a webinar on How to Create Applications that Engage and Delight Users: Persona Tools and Processes that Fuel New Product Success. We received some great questions from our attendees during the event. This post shares the answer to … Continue reading
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