It is widely known that persona development, which seeks to zero-in on “customer” behavior and characteristics, has greatly enhanced marketing and merchandizing strategy in the consumer retail space. By creating a concise set of customer descriptions that embody the major … Continue reading
Technology supporting RIAs has been around for several years and numerous frameworks exist to support them. Some of the more prevalent platforms are listed below: jQuery – A popular JavaScript framework that provides rich support for creating client side browser … Continue reading
Social Networking is becoming an important feature to leverage in providing user experiences that return real business value. Leading online retailers are using social networking sites such as YouTube, Twitter and Facebook to create powerful customer experiences that increase site … Continue reading
Here are some thoughts on some of the differences in approach regarding mobile versus traditional web portal development initiatives: 1. Strategy. A company needs to carefully focus on the highest value usage scenarios while thinking through the mobile touch points … Continue reading
Most portals and Rich Internet Applications (RIAs) combine functionality with content, usually a mix of HTML, documents, images or video. Earlier portal platforms relied on external Content Management Systems (CMS) to achieve this functionality. However, the convergence of CMS and … Continue reading