Leading Educational Technology Company Improves Customer Online Shopping Experience
PLYMOUTH, MA., Dec. 19, 2007—TandemSeven, a consulting firm that specializes in architecting and building world-class business applications and portals, today announced it is helping LeapFrog Enterprises make several tactical design improvements to the LeapFrog.com Web site.
TandemSeven employed its experience-centered design approach to create an intuitive user interface that accurately reflects the packaging of LeapFrog’s product suite. The vastly improved creative redesign eliminates visual distractions, and a new shopper-friendly search form and filtering system helps LeapFrog’s customers quickly and easily find learning products and information.
LeapFrog is a leading designer, developer and marketer of innovative, technology-based educational products and related proprietary content. They are 100 percent focused on developing products that provide the most engaging, effective learning experience—for all ages, in school or home, around the world.
“As part of our brand-building campaign, we knew that we needed to make tactical improvements to the LeapFrog Web site and TandemSeven's impressive track record made it a well-qualified partner for our strategic e-commerce initiative," said Jeff Grant, vice president Web Products for LeapFrog. "As a result of the design changes by TandemSeven, LeapFrog looks forward to offering customers an improved experience, thereby increasing customer loyalty and online sales."
TandemSeven continues to work with LeapFrog on several design and e-commerce initiatives. Read the case study.