Insights
Webcasts
LeapFrog Connects: Propelling Brand Differentiation with Unique Online Experiences
About this Webinar
Learn how LeapFrog Enterprises is increasing sales via a Web ecosystem that connects next-generation educational gaming products with an interactive online hub. The presenters will share how LeapFrog realized its strategic vision of the “Learning Path”: allowing parents to “see” their children’s learning online; promoting recommended product purchases; and launching new products using customized microsites. Attendees will learn how to simplify complex applications and concepts through effective design exploration and rich internet technologies.
Presenters
Jeff Grant, SVP Marketing & Web, LeapFrog Enterprises
Frank Torbey, CEO, TandemSeven
As CEO, Frank Torbey drives the overall strategy and client service vision for TandemSeven. Frank recognized the power of combining the industry’s best software designers with leading UI technical experts. As a result, he has built a company that produces award-winning, world-class portals and eBusiness applications. Having pioneered some of the industry's early relationship portals and eCommerce applications, Frank regularly consults to Fortune1000 companies on design and architecture of business portals and custom eBusiness applications. Frank earned his MS in Information Systems and Decision Sciences from George Washington University. He graduated from Moravian College with a BA in Business Management.
WHAT OUR CLIENTS ARE SAYING ...
"As part of our brand-building campaign, we knew that we needed to make tactical improvements to the LeapFrog Web site and TandemSeven's impressive track record made it a well-qualified partner for our strategic e-commerce initiative. As a result of the design changes by TandemSeven, LeapFrog looks forward to offering customers an improved experience, thereby increasing customer loyalty and online sales."
Jeff Grant, SVP, Marketing & Web
LEAPFROG ENTERPRISES, INC.
Read the case study