About this Webinar
Learn how LeapFrog Enterprises is increasing sales via a Web ecosystem that connects next-generation educational gaming products with an interactive online hub. The presenters will share how LeapFrog realized its strategic vision of the “Learning Path”: allowing parents to “see” their children’s learning online; promoting recommended product purchases; and launching new products using customized microsites. Attendees will learn how to simplify complex applications and concepts through effective design exploration and rich internet technologies.
Presenters
Jeff Grant, SVP Marketing & Web, LeapFrog Enterprises
Frank Torbey, CEO, TandemSeven
"As part of our brand-building campaign, we knew that we needed to make tactical improvements to the LeapFrog Web site and TandemSeven's impressive track record made it a well-qualified partner for our strategic e-commerce initiative. As a result of the design changes by TandemSeven, LeapFrog looks forward to offering customers an improved experience, thereby increasing customer loyalty and online sales."
Jeff Grant, SVP, Marketing & Web
LEAPFROG ENTERPRISES, INC.
Read the case study