TandemSeven

By effectively connecting with the people who use an application, organizations can leverage design as a tool and method to bridge the gap between users and business objectives. Surprisingly, many companies leave end users out of the process. And when product applications are designed and developed without input from users, low adoption rates and even project failure can follow.

TandemSeven's experts observe people in their actual working environments (listening to their needs and watching how they work in context), and create products that map to users' behavior and preferences. We have helped several organizations create market-leading products and have used both user-centered design and modified agile approaches. Here are a few examples:

• FXall - Redesigned FXall's research portal and trading application
• Omgeo - Designed an easy-to-navigate, Web-based front end to one of Omgeo's key product solutions
• Wall Street Systems - Using a modified agile approach, we designed one of Wall Street Systems' new foreign exchange trading and settlements processing applications

 
Contact us to learn how TandemSeven can help your organization create a differentiated, market-leading product.